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كتاب صنع في الصين pdf

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كتاب صنع في الصين pdf

عنوان الكتاب : صنع في الصين

تأليف : دونالد سول & يونغ وانغ

الكتاب من تصويري

#نبذة_عن_الكتاب

يقدم الكاتبان رونالد إن، سول و يونغ وانغ في كتاب "صنع في الصين" نبذة عن ثمانٍ من هذه الشركات للكشف عن الأسرار التي تقف وراء نجاحهم المذهل، ويجادل سول بأن الشركات الناجحة العاملة في الأسواق المبهمة كانت تتعامل بشكل ثابت بصورة أسرع وأكثر فاعلية مع الصدمات التي كانت تهدد بقاءها ذاته، ودفعت الشركات المنافسة الأقل نجاحاً إلى الإفلاس، وقد عمدت سريعاً إلى إقتناص الفرص الكبرى التي كانت تمنحها وضعاً جيداً بالنسبة للمستقبل.

وخلال فترات الهدوء النسبي، اتبعت نهجاً حيوياً فيما يتصل بعملية التخطيط (الإنتظار النشط) عن طريق اللجوء وبشكل متواصل، إلى توقع التهديدات والفرص الناشئة والتعامل معها على نحو أسرع من الشركات المنافسة.

ويستند الكتاب إلى البحث المكثف والموضح من خلال دراسة الحالات المعززة بتفاصيل واسعة عن المؤسسات التجارية مثل: شركة (هاير) الرائدة في صناعة الأجهزة الكهربائية المنزلية وشركة، (ساينا) المساهمة الرائدة في إنشاء بوابات الإنترنت

سوف يسهم كتاب "صنع في الصين" في مساعدة الشركات على الإستمرار في عملها وتحقيق الإزدهار في أي بيئة سريعة التغير، وذلك بلجوئه إلى الكشف عن خطط مستقاة من سجلات وآراء بعض أكثر رواد الأعمال ذكاء ومرونة في العالم.

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